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Tag Archives: marketing
The other day I hurried home from work, pulled open my bathroom cupboard and with a crazed look in my eye, scanned through the list of ingredients of my various lip balms and moisturisers for salicylic acid. For according to Martin … Continue reading
It must be pretty important to pick a good name for your business, judging by the mushrooming of brand consultants, no doubt to feed the eager demand of companies who have worked out that sometimes it’s more profitable to spend … Continue reading
Behavioural economics incorporates psychology into the science of decision-making. Some of it isn’t all that new to marketers, who have been using funny quirks in our decision-making skills to sell more stuff to us for years (e.g. pricing things at … Continue reading
Advertising. Sometimes it provides useful information about products before you buy. Sometimes it’s a socially wasteful side-product of competition between firms (No, really, how different can two brands of washing powder be?) I enjoyed an example of the latter every … Continue reading
Why do firms in some markets engage in apparently pointless and costly activities? And why doesn’t vigorous competition drive out inefficient practices? The other day, a friend came over for dinner, kindly offered to wash up, and was overwhelmed by the … Continue reading
It seems as though everyone is trying to be greener than Kermit these days. The threat of climate change is pressuring Governments to take action, spurred on by the voting public (well, in some cases, as long as it doesn’t … Continue reading