Tag Archives: names

Name it right

It must be pretty important to pick a good name for your business, judging by the mushrooming of brand consultants, no doubt to feed the eager demand of companies who have worked out that sometimes it’s more profitable to spend … Continue reading

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Things I wish were true

Implicit egotism, or more specifically, the name letter effect is the idea that people tend to be attracted to things that are similar to their name. I’m not sure why I like the idea of the name letter effect. Maybe … Continue reading

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