Tag Archives: investing

Name it right

It must be pretty important to pick a good name for your business, judging by the mushrooming of brand consultants, no doubt to feed the eager demand of companies who have worked out that sometimes it’s more profitable to spend … Continue reading

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My twin makes risky choices too

Jerome Kerviel probably isn’t going to get another job as a trader for a while. Banks might also want to think twice about employing any of his siblings – or at least read this rather interesting paper from Sweden’s Institute … Continue reading

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