Tag Archives: nudging

A cure for irrationality?

One of the most influential books on what behavioural economics means for public policy is probably Nudge by Richard Thaler and Cass Sunstein, which describes how people can be helped to make better decisions, crucially without removing their freedom of choice. … Continue reading

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Behavioural economics incorporates psychology into the science of decision-making. Some of it isn’t all that new to marketers, who have been using funny quirks in our decision-making skills to sell more stuff to us for years (e.g. pricing things at … Continue reading

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