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Tag Archives: advertising
Satisfaction? Contentment? Excitement? Peace? All of the above? Earlier this week, the UK’s Office for National Statistics (ONS) published findings from its initial investigation into the UK’s subjective well-being. It tested out various types of questions, asking people about their … Continue reading
Behavioural economics incorporates psychology into the science of decision-making. Some of it isn’t all that new to marketers, who have been using funny quirks in our decision-making skills to sell more stuff to us for years (e.g. pricing things at … Continue reading
Advertising. Sometimes it provides useful information about products before you buy. Sometimes it’s a socially wasteful side-product of competition between firms (No, really, how different can two brands of washing powder be?) I enjoyed an example of the latter every … Continue reading