Tag Archives: advertising

What’s the meaning of happiness?

Satisfaction? Contentment? Excitement? Peace? All of the above? Earlier this week, the UK’s Office for National Statistics (ONS) published findings from its initial investigation into the UK’s subjective well-being. It tested out various types of questions, asking people about their … Continue reading

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Behavioural economics incorporates psychology into the science of decision-making. Some of it isn’t all that new to marketers, who have been using funny quirks in our decision-making skills to sell more stuff to us for years (e.g. pricing things at … Continue reading

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Advertising on holiday

Advertising. Sometimes it provides useful information about products before you buy. Sometimes it’s a socially wasteful side-product of competition between firms (No, really, how different can two brands of washing powder be?) I enjoyed an example of the latter every … Continue reading

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